As a Digital Marketing Specialist for Doing Well Substack, we collaborated with a team to grow the client’s online presence and boost newsletter subscriptions through a mix of paid and organic strategies. Together, we developed and launched targeted ad campaigns on Meta, Pinterest and Reddit, designed to increase active users on the website and drive newsletter sign-ups. We also created weekly health tips aligned with the themes of their wellness newsletters, helping to build a consistent and engaging organic content strategy. To further support audience engagement, our team produced and shared two Instagram Reels that visually tied into recent newsletter topics. This experience deepened my skills in multi-platform campaign strategy, content development and collaborative digital marketing.