As part of a team of Digital Marketing Specialists for Coerver Arizona, a soccer coaching company, I worked to boost their digital presence through a combination of paid advertising and organic content. Our main goals were to increase website traffic from active users and grow their Instagram following. We developed and managed ad campaigns across Meta and YouTube, targeting soccer families and potential clients with strategic messaging and visuals. For organic content, our team traveled to the training facility to capture on-site footage. We produced a mix of interview Reels with coaches and players, as well as highlight videos that showcased the energy and impact of their programs. This hands-on experience strengthened my skills in performance marketing, content creation, and collaborative campaign execution.